Table des matières
Are you trying to figure out if MailerLite is the right email marketing tool for your budget? With so many platforms out there, understanding the cost breakdown can be overwhelming. That’s why we’ve created this in-depth guide to MailerLite pricing — to help you compare plans, see what features you actually get, and decide which option fits your needs best.
Whether you’re a small business, content creator, or marketing agency, this post will give you a clear, honest look at what you can expect to pay and what you’ll get in return. From the free plan to the advanced features in the higher tiers, we’ve got you covered.
Let’s break it down and help you make the smartest choice for your email marketing goals.
1. MailerLite Pricing Overview
MailerLite pricing is designed to be simple, transparent, and flexible, making it a popular choice for businesses of all sizes. As of 2025, MailerLite offers four main pricing tiers, each tailored to different needs and budgets.
Here’s a quick look at the current MailerLite pricing plans:
| Plan | Monthly Price (1,000 subscribers) | Key Features |
|---|---|---|
| Free | $0/month | Email campaigns, automation, forms, 1 user |
| Growing Business | Starting at $10/month | Drag & drop editor, dynamic emails, 3 users |
| Advanced | Starting at $20/month | Custom HTML editor, Facebook integration, 5 users |
| Enterprise | Custom pricing | Dedicated manager, onboarding support, 24/7 support |
Annualy Mailerlite Pricing
Monthly vs Annual Mailerlite Pricing
MailerLite offers a discount if you choose to pay annually. For example, the Growing Business plan costs around $9/month billed annually, instead of $10/month billed monthly.
Monthly Mailerlite Pricing
Price Depends on Subscriber Count
MailerLite pricing is also based on the number of email subscribers in your list. The more subscribers you have, the higher your monthly cost. Here’s a snapshot of pricing for the Growing Business plan based on list size:
| Subscribers | Monthly Price (Growing Business) |
|---|---|
| Up to 1,000 | $10 |
| Up to 5,000 | $30 |
| Up to 10,000 | $50 |
| Up to 25,000 | $120 |
| Up to 50,000 | $230 |
No Hidden Fees
One of the best things about MailerLite pricing is that it’s straightforward and free of hidden costs. You only pay for what you use, and there are no surprise fees for essential features.
2. Features Included in Each Plan
When considering MailerLite pricing, it’s important to look beyond just the cost and focus on what each plan actually offers. MailerLite’s features scale with the pricing tiers, giving users more tools and flexibility as they upgrade.
Here’s a breakdown of what you get in each plan:
Free Plan
- Up to 1,000 subscribers
- Send up to 12,000 emails/month
- Email automation
- Drag & drop editor
- Signup forms & landing pages
- 1 user account
Great for: freelancers, bloggers, and small startups testing email marketing for the first time.
Growing Business Plan
- All Free plan features +
- Unlimited emails
- Dynamic email content
- Auto resend campaigns
- 24/7 email support
- Up to 3 users
- A/B testing
- RSS campaigns
Ideal for: small businesses ready to scale and automate more efficiently.
Advanced Plan
- All Growing Business features +
- Facebook custom audiences
- Promotional pop-ups
- Preference center
- Dedicated IP (optional)
- Multiple automations with advanced workflows
- Up to 5 users
- Live chat support
Best for: marketers and teams with larger lists and advanced segmentation needs.
Enterprise Plan
- All Advanced features +
- Custom feature setup
- Dedicated account manager
- SLA (Service Level Agreement)
- Personalized onboarding
- Priority support
- Unlimited users
Perfect for: agencies, large businesses, and enterprises needing white-glove service.
Each plan offers excellent value for its price point, but the real win with MailerLite pricing is that you’re not paying extra for core tools like automation, landing pages, or email templates—even on the free plan.
3. Subscriber Limits & Scalability
One of the key factors that affect MailerLite pricing is the size of your email list. Unlike some email marketing platforms that charge flat rates, MailerLite uses a subscriber-based pricing model—meaning the more subscribers you have, the more you pay.
But the good news? MailerLite scales smoothly, with no drastic price jumps as your audience grows.
How Subscriber Count Impacts Pricing
Here’s how MailerLite pricing increases as your list grows, using the Growing Business plan as an example:
| Subscriber Count | Monthly Price (Growing Business) |
|---|---|
| 0 – 1,000 | $10 |
| 1,001 – 2,500 | $17 |
| 2,501 – 5,000 | $30 |
| 5,001 – 10,000 | $50 |
| 10,001 – 15,000 | $75 |
| 15,001 – 20,000 | $100 |
| 20,001 – 25,000 | $120 |
| 25,001 – 30,000 | $140 |
| 30,001 – 35,000 | $160 |
Unlimited Emails (On Paid Plans)
MailerLite allows unlimited email sending on all paid plans, regardless of your list size. This is a major advantage over some competitors that restrict email volume even on premium tiers.
Easily Upgrade As You Grow
If your list grows beyond your current tier, MailerLite automatically recommends the next level based on your needs. There are no penalties or surprises—just a clear path to scale up.
This makes MailerLite pricing ideal for:
- Growing eCommerce brands
- Startups gaining traction
- Agencies with multiple client lists
In short, MailerLite’s subscriber-based pricing keeps things fair, flexible, and transparent. You only pay for the contacts you actually have, with no inflated base fees.
4. Free Plan – What Do You Really Get?
If you’re just getting started with email marketing or want to test MailerLite before committing, the Free plan is a solid option. And unlike many “free” tiers out there, this one is actually useful.
Let’s break down exactly what you get — and what’s limited — with MailerLite’s free plan.
What’s Included in the Free Plan
- Up to 1,000 subscribers
- 12,000 emails per month
- 1 user seat
- Drag & drop email editor
- Email automation (basic)
- Signup forms & pop-ups
- Landing pages
- Basic reporting & analytics
- Email support (5-day response window)
Key Limitations to Be Aware Of
- Email sending is capped at 12,000/month — which may not be enough if you send frequent campaigns
- No A/B testing
- No live chat or priority support
- Limited to 1 user
- Advanced automation features are locked
- MailerLite branding appears on emails and landing pages
Who the Free Plan Is Best For
- Freelancers, creators, and solopreneurs just starting out
- Small blogs building their first subscriber list
- Anyone who wants to test the platform before upgrading
Despite its limits, the Free plan gives you access to core tools like automation, email campaigns, and landing pages — enough to run a basic email marketing strategy.
Can You Stay on the Free Plan Forever?
Yes, as long as you stay under the 1,000 subscriber and 12,000 email limit. But if your list grows or you need more features, it’s easy to upgrade with MailerLite’s flexible pricing.
5. Advanced Features & Add-Ons
When evaluating MailerLite pricing, it’s helpful to know what extra functionality you get as you move up the tiers — and whether there are any paid add-ons to watch for.
Let’s explore the advanced features included in the higher-tier plans, along with optional upgrades that may affect your total cost.
Advanced Features Included in Paid Plans
Once you upgrade from the Free plan, you unlock a range of tools designed to supercharge your email marketing.
Here are some standout features available in the Growing Business and Advanced plans:
✅ Automation Upgrades
- Multi-step workflows
- Conditional logic
- Custom triggers (like website behavior)
✅ A/B Testing
- Test subject lines, email content, or sender names
- See what drives higher open and click rates
✅ Dynamic Email Content
- Personalize messages based on subscriber data or behavior
✅ Facebook Custom Audiences
- Sync email subscribers with Facebook Ads for better targeting
✅ Promotional Pop-Ups & Preference Center
- Customizable lead capture forms and opt-in options
✅ 24/7 Email & Live Chat Support
- Faster response times and priority help
Optional Add-Ons and Custom Features
While MailerLite pricing is mostly all-inclusive, there are a few extras to know about if you need more control or performance:
Dedicated IP Address
- Available as an add-on for high-volume senders (usually in the Advanced or Enterprise plan)
- Helps protect sender reputation
Additional Users
- Free plan includes 1 user
- Growing Business allows up to 3
- Advanced includes up to 5
- Need more? You’ll need to move to Enterprise or request a custom solution
Enterprise-Level Support
- Custom onboarding
- Dedicated account manager
- SLA guarantees
Bottom Line
Most essential tools are included even in the mid-tier plans, which makes MailerLite pricing feel generous compared to other platforms. Unless you need enterprise-level control or a dedicated IP, you’ll likely find everything you need within the Growing Business or Advanced plans.
6. Ease of Use vs Cost
When choosing an email marketing tool, pricing is only part of the equation. You also want a platform that’s intuitive and doesn’t require a steep learning curve. One of the reasons MailerLite pricing stands out is because of the value it offers in terms of usability.
Clean Interface, Even on the Free Plan
MailerLite is known for its minimalist, user-friendly dashboard. Whether you’re a total beginner or a seasoned marketer, you’ll find it easy to:
- Build emails with the drag-and-drop editor
- Create automations in a visual workflow
- Design landing pages without needing code
- Track performance metrics at a glance
No Extra Cost for Simplicity
Unlike some platforms that hide their best UX behind higher-priced plans, MailerLite keeps its usability consistent across all tiers — including the Free plan. That means:
- No need to pay more just to get a usable experience
- Features are clearly labeled and easy to find
- Tooltips and built-in tutorials guide you as you go
Great for Beginners and Busy Teams
MailerLite hits the sweet spot of being:
- Simple enough for solo creators
- Powerful enough for growing teams
It’s a great choice if you want to avoid spending hours learning overly complex software — especially when you’re trying to stay within a budget.
The Verdict on Ease of Use vs Cost
For the price (especially at the Free and Growing Business levels), MailerLite offers a surprisingly rich and easy-to-navigate experience. You’re not paying a premium for clarity or control — it’s baked in from the start.
7. Customer Support Options
When evaluating email platforms, customer support often gets overlooked — until you really need it. With MailerLite, support quality scales with pricing, so it’s worth understanding what you’re getting at each level.
Let’s break down the MailerLite pricing tiers and what kind of help you can expect with each.
Free Plan: Basic Support
- Email support only
- 24–72 hour response time
- No live chat or priority handling
- Help center access with tutorials and FAQs
Best for: Users who are comfortable troubleshooting small issues on their own.
Growing Business Plan: 24/7 Email Support
- Faster response times
- Unlimited support requests
- 24/7 access to email-based help
- Still no live chat, but more responsive than free users
Advanced Plan: Priority + Live Chat Support
- Live chat available
- Email responses prioritized
- Chat agents available 24/7
- Ideal if you need real-time assistance for more complex workflows
Enterprise Plan: Dedicated Support Team
- Dedicated account manager
- Personalized onboarding
- Technical support tailored to your setup
- Service Level Agreement (SLA) for guaranteed response times
Final Thoughts on MailerLite Support
Support is one of the areas where MailerLite pricing reflects the plan’s value well:
- You’ll get basic help for free
- Responsive email help on the mid-tier plans
- Full-service support once you reach Advanced or Enterprise
If you run a time-sensitive business or plan to scale quickly, opting for a higher tier could save you hours of troubleshooting down the line.
8. MailerLite Pricing vs Competitors
MailerLite has built its reputation on affordability — but how does it really stack up against other popular email marketing platforms? Let’s break down MailerLite pricing vs its top competitors so you can see where it delivers the most value.
MailerLite vs Mailchimp
| Feature | MailerLite (Growing Business) | Mailchimp (Essentials Plan) |
|---|---|---|
| 5,000 subscribers | ~$30/month | ~$60/month |
| Automation | ✅ Included | ✅ Limited |
| A/B testing | ✅ Included | ✅ Included |
| Landing pages | ✅ Unlimited | ✅ Limited |
| 24/7 support | ✅ Email support | ✅ Email & chat |
Verdict: Mailchimp is more expensive for similar features. MailerLite pricing is far more startup- and creator-friendly.
MailerLite vs ConvertKit
| Feature | MailerLite (Growing Business) | ConvertKit (Creator Plan) |
|---|---|---|
| 5,000 subscribers | ~$30/month | ~$79/month |
| Visual automations | ✅ Included | ✅ Included |
| Landing pages | ✅ Included | ✅ Included |
| A/B Testing | ✅ Included | ❌ Not available |
| Support | ✅ 24/7 email | ✅ Live chat |
MailerLite vs ActiveCampaign
| Feature | MailerLite (Advanced Plan) | ActiveCampaign (Plus Plan) |
|---|---|---|
| 10,000 subscribers | ~$50/month | ~$149/month |
| Advanced automations | ✅ Included | ✅ Included |
| CRM functionality | ❌ Not included | ✅ Included |
| Support | ✅ Live chat + email | ✅ Live chat + email |
Verdict: ActiveCampaign is more powerful in terms of CRM and sales pipelines, but if you only need email marketing, MailerLite pricing offers massive savings.
Bottom Line: MailerLite = Maximum Value
While platforms like Mailchimp, ConvertKit, and ActiveCampaign offer great features, MailerLite hits the sweet spot for affordability and functionality. For users who don’t need complex CRM or enterprise-level tools, MailerLite pricing is often the smartest choice.
9. Best Plan for Small Businesses / Creators / Agencies
When choosing the best MailerLite pricing plan, it’s important to match your business type and growth stage with the plan that suits you best. Whether you’re a small business, a creator, or an agency, there’s a plan that offers maximum value for your needs.
Let’s dive into which plan is ideal for different types of users.
Best Plan for Small Businesses
For small businesses that are just starting out and need to manage a growing customer base, the Growing Business plan is often the best choice.
Why the Growing Business Plan is Ideal:
- Includes unlimited email sends
- Access to advanced features like email automation, A/B testing, and dynamic content
- Affordable starting price at $10/month (for up to 1,000 subscribers)
- Up to 3 users, which is perfect for small teams
This plan offers the best balance of features and affordability for small businesses looking to scale their email marketing without breaking the bank.
Best Plan for Creators & Freelancers
Creators and freelancers often have more limited subscriber lists but need powerful tools to engage their audience. For this, the Free plan or Growing Business plan work best.
- Free Plan: If you’re just starting and need to keep costs low, the Free plan gives you all the essential tools to send automated emails, create landing pages, and build your list — all for free.
- Growing Business Plan: If you’re ready to scale your efforts and send more emails, the Growing Business plan will give you access to additional features like A/B testing, dynamic email content, and automated workflows.
Pro Tip: Freelancers who work with multiple clients can also take advantage of the Growing Business plan to manage several email campaigns and client lists.
Best Plan for Agencies
For agencies managing multiple clients or large-scale email campaigns, the Advanced plan is the most suitable option. Here’s why:
Key Features for Agencies:
- Up to 5 users on the Advanced plan, perfect for collaborative work
- Access to advanced automations and A/B testing for data-driven results
- Priority support, including live chat for faster problem resolution
- Ability to manage multiple client accounts with ease
Enterprise Plan: If your agency handles large, high-volume clients, you can opt for the Enterprise plan, which offers custom features, a dedicated account manager, and service level agreements for guaranteed support.
Final Verdict
- Small businesses will likely benefit most from the Growing Business plan, balancing cost and functionality.
- Creators and freelancers should start with the Free plan and consider upgrading to Growing Business as they scale.
- Agencies should lean towards the Advanced plan for team collaboration and extra support, with the Enterprise plan as a premium option for large clients.
10. MailerLite Discounts & Promotions
Looking to save on MailerLite pricing? While the platform doesn’t have constant sales or promotions like some others, there are a few ways to maximize your savings and get the most value for your money.
Let’s explore the best ways to get discounts and pay less for MailerLite.
Annual Billing Discount
MailerLite offers a discount if you choose to pay annually rather than monthly. Here’s the breakdown:
- Growing Business Plan:
- Monthly: $10/month for up to 1,000 subscribers
- Annual: $9/month (billed annually at $108/year) — Save 10%!
- Advanced Plan:
- Monthly: $20/month for up to 1,000 subscribers
- Annual: $17/month (billed annually at $204/year) — Save 15%!
Switching to annual billing could be a great way to lock in a lower price while committing to the platform for a longer period.
Referral Program
MailerLite also offers a referral program where you can earn discounts or even free months by referring new customers. When someone signs up using your unique referral link, both you and your referral can receive credit towards your MailerLite account.
It’s a simple way to save on future billing cycles while sharing a great service with otherscreer Referral program flyer or infographic explaining how to earn credits.
Non-Profit Discounts
If you’re running a non-profit organization, MailerLite offers special discounts to help you maximize your marketing without breaking the bank. You can reach out to MailerLite’s support team to inquire about eligibility and get further details on how to apply for the discount.
Seasonal Promotions & Flash Sales
Although rare, MailerLite occasionally runs seasonal promotions or flash sales, especially around holidays or significant marketing events. Keep an eye on the MailerLite blog or official social media channels for announcements about special deals or limited-time offers.
Bottom Line: Maximize Your Savings
The easiest and most reliable way to save on MailerLite is to opt for annual billing. The referral program is another great way to keep your costs low if you’re sharing the platform with others.
11. Final Verdict – Is MailerLite Worth It?
After exploring the various MailerLite pricing plans, features, and comparison to competitors, you might be wondering: Is MailerLite really worth it? Let’s summarize the key points and help you make the final decision.
What Makes MailerLite Worth It?
MailerLite stands out in the crowded email marketing space for several reasons:
- Affordable Pricing: Compared to many competitors like Mailchimp, ConvertKit, and ActiveCampaign, MailerLite pricing is far more competitive, especially for small businesses, creators, and agencies on a budget. You get essential features like automation, A/B testing, and landing pages without breaking the bank.
- Generous Free Plan: MailerLite’s Free plan is a major perk. It provides valuable features even for small businesses and creators who are just getting started, and the transition to paid plans is smooth and affordable.
- Powerful Features at All Tiers: From basic automation to advanced workflows, MailerLite offers powerful features even on the mid-tier plans. Unlike some platforms, you don’t have to upgrade to an expensive plan just to access key tools.
- Ease of Use: The user-friendly interface makes it easy for anyone to start email marketing, from beginners to experienced marketers. You won’t spend hours trying to figure out how to use the platform.
- Scalability: As your business or email list grows, MailerLite scales with you. Whether you’re on the Free plan or the Enterprise plan, there’s a clear path to upgrade, and the features grow with your needs.
Who Should Use MailerLite?
- Small Businesses: MailerLite is perfect for small businesses looking to grow their email list and automate marketing workflows at an affordable cost. The Growing Business plan offers the best value for most small businesses.
- Creators & Freelancers: Whether you’re a blogger, podcaster, or freelancer, the Free plan and Growing Business plan give you access to everything you need to engage your audience and grow your email list with minimal investment.
- Agencies: Larger teams and agencies that need multi-user access, advanced features, and premium support will find MailerLite’s Advanced or Enterprise plans provide the tools and support needed to manage large-scale campaigns.
Final Thoughts
MailerLite offers one of the best values in the email marketing industry. Whether you’re just starting out or looking for a scalable solution, MailerLite provides powerful features at a fraction of the cost of competitors.
For businesses and creators that prioritize affordability, ease of use, and scalability, MailerLite is absolutely worth it. The flexibility of their pricing models means you can easily find a plan that suits your needs, and you’ll have access to advanced tools without the hefty price tag.
And that wraps up our guide to MailerLite pricing! I hope this breakdown helps you make an informed decision about whether MailerLite is the right fit for your email marketing needs.
Conclusion: Make the Right Choice for Your Email Marketing
MailerLite is an excellent choice for anyone looking to build a solid email marketing strategy without breaking the bank. With flexible pricing plans, powerful features, and a user-friendly interface, it offers a well-rounded solution for small businesses, freelancers, creators, and agencies.
Whether you’re just starting with a Free plan or ready to scale with the Advanced or Enterprise plans, MailerLite’s pricing remains transparent and fair. It’s an affordable, scalable option for anyone looking to grow their email list and engage their audience effectively.
As you decide which plan is best for you, take advantage of MailerLite’s annual discounts and referral program to save more on your email marketing needs.
FAQ Section (Optional)
Including an FAQ at the end of the post can help with common user concerns and improve SEO.
Q1: Can I use MailerLite for free forever?
Yes, MailerLite offers a Free plan that allows up to 1,000 subscribers and 12,000 emails/month. This plan gives access to most of the key features, although some advanced tools are reserved for paid plans.
Q2: What is the most affordable plan on MailerLite?
The Growing Business plan is the most affordable paid plan at $10/month, offering essential features like automation, unlimited emails, and advanced reporting.
Q3: Does MailerLite offer email support?
Yes, all paid plans come with email support, and the Advanced plan also provides live chat support for quicker assistance.
Q4: Are there any hidden fees with MailerLite pricing?
No, MailerLite is transparent with its pricing. You’ll only pay for the number of subscribers and email sends you need, with no hidden fees or surprises.
